... Pozicioniranje je postupak kreiranja marketing miksa kompanije koji ima za cilj da obezbedi da proizvod/ usluga zauzme odreÄ‘eno (željeno) mesto u svesti potroÅ¡aÄa , a u odnosu na konkurentske proizvode. Finansijska organizacija istražuje pozicije konkurenata i donosi odluku hoće li pozicionirati svoju ponudu neposredno uz ne
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